In Fishta Seafood, Women are a Celebration

In an industry traditionally perceived as male-dominated, the women of Fishta Seafood are redefining expectations. At Fishta Seafood, celebration isn’t reserved for a single day on the calendar. It’s woven into the way we work, the way we lead, and the way we grow. Here, women are not just acknowledged — they are respected, trusted, and empowered.

Behind every carefully selected catch, every quality check, every coordinated delivery, and every satisfied customer, there are women who bring precision, resilience, and expertise to the table. They are decision-makers, problem-solvers, and leaders.

At the forefront of Fishta’s strategic initiatives is Ms. Carina Ong-Tan, General Manager of Fishta Seafood. She drives the company’s vision not only toward business success but also toward sustainability and community empowerment. Under her leadership, Fishta Seafood has actively participated in Responsible Seafood Sourcing programs, promoting transparency, traceability, and ethical practices throughout the supply chain — a commitment that benefits ocean health and supports fishing communities nationwide.

Another influential figure is Ms. Helen Reyes, Vice President for Sales and Marketing at Fishta Seafood. She represents the company in industry forums and events, sharing insights on value-added seafood products, market trends, and evolving consumer needs. Her role underscores the importance of women in shaping how the company connects with customers, partners, and the broader seafood market.

Their influence highlights how women are essential in driving growth and innovation across all business functions — from product development and market engagement, to championing meaningful advocacies.

Behind every successful delivery is a chain of careful decisions — sourcing, inspection, handling, and timing. Ms. Ervina Eleco is the one who oversees these critical processes with an unwavering commitment to quality. Her attention to detail safeguards freshness. Her standards elevate the entire operation.

Equally vital to Fishta Seafood’s inclusive supply chain is Ms. Emie Brosas. Through her role as Purchasing Head, she plays a key role in enabling fishing communities’ access to fairer and reliable markets. Emie has been instrumental in advancing the company’s responsible sourcing commitment by guiding partner fishing communities in meeting market requirements on quality and traceability, working hand-in-hand to ensure sustained partnerships

Excellence, after all, is not accidental. It is deliberate. And at Fishta Seafood, women help define what excellence looks like every single day..

True celebrations go beyond recognition; it means creating space for growth, leadership, and influence. At Fishta Seafood, women are empowered to lead initiatives, manage operations, and shape the future of the company. Their voices matter in strategic discussions. Their insights guide improvements. Their ambition drives innovation.

By investing in their development and acknowledging their impact, the company builds more than a workforce —- it builds a culture of respect and opportunity.

While International Women’s Day offers a meaningful moment to reflect and honor achievements, the appreciation at Fishta Seafood extends far beyond one occasion. It is reflected in daily collaboration, in shared victories, and in the continued commitment to inclusion and equality.

Because when women are supported, recognized, and empowered, businesses thrive. Standards rise. Communities benefit.

Beyond titles and roles, it is undeniable that a powerful force of women drives Fishta Seafood forward every single day. From the warehouse floor to executive leadership, an extraordinary wave of dedication, resilience, and “girl power” fuels the company’s pursuit of excellence. Their collaboration strengthens teams. Their passion elevates standards. It is this collective strength —- bold, capable, and unwavering — that continues to propel Fishta Seafood toward its goals and long-term vision. The company proudly acknowledges that much of its momentum, innovation, and success is powered by the remarkable women who show up, lead confidently, and inspire others daily.